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I’m sure you have seen a viral YouTube video. They come in all shapes and sizes—from super popular songs like “Watch Me (Whip/Nae Nae)” to a funny grumpy cat, someone falling down, or even something completely off the wall like Ylvis’ “What Does the Fox Say?” video. What do they all have in common? Well, these posters all made a ton of money on YouTube when their videos went viral.

So let’s find out how to make money on YouTube.
First Steps

Making a lot of money on YouTube is not as easy as you might think. There are a lot of hurdles to overcome in the process. It’s definitely not a way to get rich quick. However, if you have a hobby, are really good at a particular activity and would like to help people, are funny, or even if you just want to have some fun, YouTube is a great option to cash in some extra bucks doing something you love.

The first and probably most obvious starting point is set up YouTube account. You should have an idea of the types of videos that you want to upload. Next you’ll want to Enable monetization and sign up for Google AdSense.

Enabling monetization means that you agree you will only upload video content that you have the rights for and that you will play by the rules (such as not watching your own video over and over to boost ads). Google AdSense is the way you set up your payment information for when you actually start making money. I’ve posted links in the show notes of today’s episode so that you don’t have to hunt around for these links.

Next up you’ll want to become a YouTube Partner. This isn’t as hard as it used to be. In the past, to become a YouTube partner you had to have some 15,000 hours of your video watched at any point in time. The benefit here is that you can upload more than 15 minutes of video, which may help on some video projects. You also get analytics tools and some more advanced editing tools.

Now that you have monetization setup, along with Google AdSense, and YouTube partnership, you’re ready to go.

Read this also

While profits and asset growth at China’s big four state-owned commercial banks have flatlined, midsized Chinese lenders continue to grow aggressively through shadow banking.

The rise of Chinese shadow banking, beginning around 2010, focused on banks shifting loans off-balance sheet through partnerships with non-bank financial institutions such as trust companies and securities brokerages. During the past two years, however, midsized banks have rapidly expanded on-balance sheet assets.

Analysts say most of these assets are in effect loans but are structured to appear as holdings of investment products issued by a third party. Such financial alchemy allows banks to evade regulations designed to limit risk.
Banks are required to set aside fewer provisions against “investment” assets than traditional loans. Such assets also carry lower risk weightings under China’s capital adequacy rules, meaning reported capital ratios may not reflect lenders’ true risk position.

Because the investments are not classified as loans, defaults are not reflected in these banks’ non-performing loan ratio. Many analysts believe China’s official NPL ratio of 1.67 per cent is all but irrelevant in assessing banks’ overall asset quality.

Fitch, the rating agency, believes this practice, also known as channel lending, is used to provide credit to the likes of “cash-strapped property developers and local governments” that cannot obtain formal loans.
“Channel loans have limited disclosure and transparency, which exposes the banks to additional credit risks beyond their loan books,” said Katie Chen of Fitch.

“Complicated transaction structures, which involve various intermediaries providing channel services, reduce clarity about where the risks ultimately reside.

Now that overcapacity sectors such as steel and cement are facing restrictions on formal borrowing, channel lending could become even more important to zombie companies.

Banks can channel funds to a corporate borrower by buying so-called trust beneficiary right or private placement asset management plans from an intermediary such as a trust company, brokerage or special purpose vehicle. The intermediary then extends loans to companies. Banks classify the assets they hold in these third parties as “investment receivables” or “debt receivables”, not loans.

Shadow lending in debt receivables increased 63 per cent to Rmb14tn ($2.16tn) last year, according to an analysis of 103 Chinese banks by Wigram Capital Advisors, equivalent to 16.5 per cent of the formal loan book.

Moody’s, the rating agency, said in its Quarterly China Shadow Banking Monitor on Wednesday: “The developments [in the shadow banking sector] point to rising interconnectedness, among banks and also between banks and the shadow banking system. Mid-sized banks are particularly exposed.”
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